Omnichannel Marketing
What is Omnichannel Marketing?
Omnichannel vs Traditional Multichannel
Omnichannel:
Channels are integrated to deliver a consistent customer experience across the board
Multichannel:
Channels are not integrated and customer engagement is often siloed.
Omnichannel Data Centralization, Segmentation and Targeting
Channel Integration
- Chat (using AI Chatbots)
- Affilliate Marketing (Viral)
- POS (if applicable)
- Call Centers
- Social Media
- Support Tickets
- SMS
- Prizes & Incentives (Viral)
- e-Commerce (if applicable)
- Offline
- Market automation
- CRMs
Channels
Viral Marketing
Viral marketing is a type strategy where the public is encouraged to share information about a brand’s products or services online (mostly on social media).
The magic of viral marketing is its ability to make certain posts or ads spread incredibly fast. The best part of this technique is that viral content is shared simply because people like it.
Consumers end up being the ones who carry out the campaign through likes, views and/or shares. After a campaign is launched, the advertiser is left with little to do besides wait and see how things go.
We use tools like Raffles, Rewards, Contests and Affiliates for Viral Marketing.
Marketing Automation
Marketing Automation is an important element in Omnichannel marketing.
It allows you to segment your target audience smartly to personalize the communication and automate manual tasks.
It also centralizes customer data and engagement and allows you to analyze customer journey and behavior.
Digital Transformation
Digital Transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation.
Types of Digital Transformation
Process Transformation
Business Model Transformation
Domain Transformation
Cultural/Organizational Transformation
Implementation Strategy
- Consumer-First
- All touchpoints Analysis
- Customer Data Leverage
- Content Creation tailored to your customers’ interests
- User Segmentation
- Personalization and individualized messages
- Buyer persona
- Past interaction or purchase
- Lifecycle stage
- Average order value
- Product or service affinities
- Loyalty status
- Consistent Messaging
- Choosing the right tools to connect with customers
- Customer Relationship Management (CRM) Software
- Fully Integrated Customer Engagement Platform
- Marketing Automation Tools
- Social Media Management Solutions
- Data Analytics Tools
- Testing and tracking with the the Right Metrics
- Analyzing behavior and engagement with online tools
PLANS
BASIC PLAN
- Email Marketing
- Email Automation
- Raffles and Prizes Viral Marketing
- Affiliate Marketing
- Social Media Viral Marketing
- Chatbot integration
- Support Tickets Integration
- Overall CRM Integration
PREMIUM PLAN
- Email Marketing
- Email Automation
- Raffles and Prizes Viral Marketing
- Affiliate Marketing
- Social Media Viral Marketing
- Chatbot integration
- Support Tickets Integration
- Overall CRM Integration
ULTIMATE PLAN
- Email Marketing
- Email Automation
- Raffles and Prizes Viral Marketing
- Affiliate Marketing
- Social Media Viral Marketing
- Chatbot integration
- Support Tickets Integration
- Overall CRM Integration